George Martin

George has been Plico’s Chief Technology Officer since 2022. He led the development of Plico’s Virtual Power Plant capability, which launched in December 2022; the first privately-funded VPP in Western Australia. He is also responsible for industry-wide stakeholder engagement. George has a wealth of experience in the energy industry, having spent a decade in various companies across the energy supply chain. He is a Chartered Professional Engineer and holds a Bachelor of Mechanical Engineering (1st Class Honours), Bachelor of Business Management and a Master of Energy Systems. A lateral thinker, George gravitates to technical challenges and developing real-world solutions, using his skills and experience across IT, finance and engineering. He is an advocate for renewable energy and the diversification of energy markets in Australia.

Plico members with solar battery

3 min read

New rules for WA solar and battery installations

If you’re thinking about installing solar or adding a battery in Western Australia, there’s an important new rule coming into effect from 1 May 2026 that you may start hearing about: Whole of Site Compliance.

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Plico's Virtual Power Plant

4 min read

The Energy article: How VPPs could deliver for Australia

Plico's Chief Technology Officer writes about unlocking the power of solar and batteries in Australian homes through Virtual Power Plants (VPPs) and...

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woman opening curtains

5 min read

Solar in WA : 2024 Review

It’s been a big year for solar power in Australia, with Western Australia leading the charge for solar + battery systems. According to the Clean...

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3 min read

How the rapid growth of solar is shaping our world

It’s no surprise that the uptake of solar energy has increased in recent years. Even those of us in the industry can be left awestruck at the...

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solar panel on sunny roof

5 min read

What is the Sun Tax in Australia? How Does it Affect You?

As more households invest in solar, a new government solar tax in 2024 could be on the horizon. The sun tax is a solar power tax under which...

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House with solar panels and children on balcony

4 min read

Does solar impact the grid? The answer might surprise you...

There’s no doubt that the future of energy is renewable. Since the inception of solar panels and the increasing emphasis on minimising our household...

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Plico member solar and battery systems in Vasse

4 min read

How can a Virtual Power Plant help manage minimum demand on the WA grid?

When you join Plico, you become part of Plico’s Virtual Power Plant (VPP) - the first privately funded VPP in WA. With cutting-edge technology, the...

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