 
                                    
                                    Robbie has been Plico's Chief Executive Officer since 2022. He has led the company through the launch of WA's first privately-funded Virtual Power Plant (VPP) and a period of significant growth and product diversification. Robbie joined Plico as our Chief Financial Officer and has a wealth of experience in the finance sector. He is a strategic thinker who looks at the bigger picture while also analysing the finer details. Robbie is committed to growing the business into new markets across Australia and further establishing Plico as a leader in the industry.
                                    
                                
                            Blog Post by Robbie Campbell
                                                            Robbie Campbell
                                                            27/02/2025
                                                            
    
    
    
    
    29
 min read
                                                        
                                                        WA Battery Rebate announced - act now to avoid delays
                                                            
                                                            
                                                            In exciting news for all West Aussies, the WA Government has introduced a Residential ...
                                                            
                                                        
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                                                            Robbie Campbell
                                                            10/01/2025
                                                            
    
    
    
    
    3
 min read
                                                        
                                                        Plico’s VPP ready to support the WA grid during record-breaking summer
                                                            
                                                            
                                                            As Western Australia braces for one of the hottest summers on record, Plico's Virtual ...
                                                            
                                                        
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                                                            Robbie Campbell
                                                            10/12/2024
                                                            
    
    
    
    
    6
 min read
                                                        
                                                        Driving Sustainable Change: Highlights from 2024 DCEP Annual Report
                                                            
                                                            
                                                            Plico members made a positive impact on the planet, the grid and the wider community in ...
                                                            
                                                        
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                                                            Robbie Campbell
                                                            06/08/2024
                                                            
    
    
    
    
    20
 min read
                                                        
                                                        Electricity bill relief for Aussie households this winter
                                                            
                                                            
                                                            In an acknowledgement of the significance of electricity costs for Australians, the 2024/ ...
                                                            
                                                        
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                                                            Robbie Campbell
                                                            20/06/2024
                                                            
    
    
    
    
    10
 min read
                                                        
                                                        Virtual Power Plants: Revolutionising Future Grid Demand
                                                            
                                                            
                                                            As the severe heatwave moves across Australia initially in Western Australia, Queensland ...
                                                            
                                                        
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                                                            Robbie Campbell
                                                            15/02/2024
                                                            
    
    
    
    
    10
 min read
                                                        
                                                        Plico stabilises the grid for both minimum and peak demand
                                                            
                                                            
                                                            As Western Australia manages a hot dry summer, the Plico community is on standby to ...
                                                            
                                                        
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                                                            Robbie Campbell
                                                            09/11/2023
                                                            
    
    
    
    
    3
 min read
                                                        
                                                        Plico community making a difference: DCEP Annual Report
                                                            
                                                            
                                                            Plico and our membership association DCEP, are driven by the desire to make a positive ...
                                                            
                                                        
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                                                            Robbie Campbell
                                                            30/10/2023
                                                            
    
    
    
    
    6
 min read
                                                        
                                                        Record solar supply springs Virtual Power Plant into action
                                                            
                                                            
                                                            We are working together with Synergy to activate WA’s first minimum demand Virtual Power ...
                                                            
                                                        
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                                                            Robbie Campbell
                                                            11/11/2022
                                                            
    
    
    
    
    3
 min read
                                                        
                                                        Building our Community: DCEP Annual Report
                                                            
                                                            
                                                            Building resilient and sustainable communities is at the heart of Plico and our ...
                                                            
                                                        
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